Tone & Voice
Flyers + Posters
When so much thought, energy and passion go into what you do, doesn’t your brand identity demand the same importance? I work to build a brand’s reputation, acquire and retain customers, attract talent, and empower innovation via the language of design.
Be Unique & Clear
Brand clarity is vital for successful design. The first step in my process is thoroughly understanding who you are, what’s unique about you, your product and your culture, your ambitions and challenges, and the impression you want to communicate. Your company has a unique spirit. Recognizing and managing its emotional power is a capital all your own. I’ll channel this asset to your target market, fostering preference in the minds of your customers that result in long-term loyalty.
Good design should express both function and art, or in other words, both information and emotion. Whether a logo, a website, a billboard or a banner ad, a positive brand experience should turn prospective buyers into loyal customers. Your identity should speak to both mind and heart to foster long-standing consumer preferences.
I agree, having one logo, one corporate color palette, one brand persona creates a clear corporate identity. That being said, as your company evolves, so should your branding. A corporate identity should be a living creature. An evolving corporate identity creates an ever-changing, more emotional connection to a brand. It should be centered on key attributes and core messaging, but it should also have an arsenal of formal variations and a sense of humor. The result is a richer, more profound brand story.