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Creativity, Inc.

By February 17, 2014Design, Designer's Library
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“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”—Jim Collins, co-author ofBuilt to Last and author of Good to Great
 
“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull & Amy Wallace