Cheeky, Sweet, Tough. The Art of Combining Fonts

Picking a font on its own is hard enough. Attempting to find its contrasting but harmonious mate is another daunting task entirely. Hoefler & Frere-Jones provide “four tips for navigating the typographic ocean.” Their first principle of combining fonts: keep one thing consistent, and let one thing vary.

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Here are a few of their lovely combinations:

Tough, Cheeky, Sweet

Exuberant, Respectable, Hearty

Lyrical, Debonair, Solid

Durable, Elegant, Plainspoken