Kari Christie is an award-winning designer based in the Pacific Northwest and Desert Southwest. As a multidisciplinary Master’s graduate, Kari’s experience in visual arts and information technology enable her to architect meaningful design concepts that clarify brand identities, create emotive experiences, and foster longstanding consumer preferences.
Hello, my name is Kari Christie.
After working in the design industry for over a decade, both in agency and in-house capacities, I founded Christie Creative.
I’m originally from Anchorage, Alaska but primarily grew up in a small town in Washington state, nestled between Seattle and Vancouver, BC. I now find myself in Phoenix, Arizona where I enjoy working with clients both locally and remotely in the Northwest.
“In all digital endeavors I take great care to advocate for the user.”
I currently serve in Arizona State University’s Technology Office as their Development Design Lead. In this role I manage a team focused on UI/UX design and standardization. I support high quality technology services by aiding in the preparation of project requirements, design specifications, and technical documentation. I also provide graphic assets, layouts and designs for a host of services within ASU. In my role with a development team I thoroughly enjoy being able to nurture a focus on UI/UX design for both responsive web projects and mobile applications.
“My primary ambition is to carry a concept to completion that meets the requirements of a brief, and then exceeds them.”
I feel my role as a designer is to act as a creative filter. I critically analyze and clarify a project’s goals, which allows me to engineer smart solutions that will resonate with users. My primary ambition is to carry a concept to completion that meets the requirements of a brief, and then exceeds them. Other interests include an insatiable appetite for art history, digital strategy, smart technologies, sustainable practices for designers, and digital activism (or clicktivism). Organizations I follow closely include the Social Good Summit, code.org, and Intel’s She Will Connect and Girl Rising
Maintaining a digital presence
As a designer and member of the digital community, I feel it’s a part of my job to maintain a rich social media presence. Moreover, I’ve found that regularly checking an arsenal of blogs keeps me on top of current design trends and provides a vast well of inspiration. Visit any of my social media pages to learn more about the online community I learn and draw inspiration from.
When so much thought, energy and passion go into what you do, doesn’t your brand identity demand the same importance? I work to build a brand’s reputation, acquire and retain customers, attract talent, and empower innovation via the language of design.
Be Unique & Clear
Brand clarity is vital for successful design. The first step in my process is thoroughly understanding who you are, what’s unique about you, your product and your culture, your ambitions and challenges, and the impression you want to communicate. Your company has a unique spirit. Recognizing and managing its emotional power is a capital all your own. I’ll channel this asset to your target market, fostering preference in the minds of your customers that result in long-term loyalty.
Good design should express both function and art, or in other words, both information and emotion. Whether a logo, a website, a billboard or a banner ad, a positive brand experience should turn prospective buyers into loyal customers. Your identity should speak to both mind and heart to foster long-standing consumer preferences.
I agree, having one logo, one corporate color palette, one brand persona creates a clear corporate identity. That being said, as your company evolves, so should your branding. A corporate identity should be a living creature. An evolving corporate identity creates an ever-changing, more emotional connection to a brand. It should be centered on key attributes and core messaging, but it should also have an arsenal of formal variations and a sense of humor. The result is a richer, more profound brand story.